Inspired by 1920s luxury travel, ADAY launched The Journey, a collection of cashmere
and satin pieces perfect for the long haul. I developed the visual identity expressed on web, social media, and marketing.
Campaign photography by Leeor Wild
i illustrated versions of our campaign photography inspired by minimal 1920s graphic styles. these were used across the site, emails, and social media.
each launch email was themed as a "stop" on the journey.
i designed an iteration of our email header to serve
as a trip itinerary for the reader to follow. to keep with the theme, i used vertical stripes in our color palette reminiscent of vintage posters.