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THE JOURNEY

Inspired by 1920s luxury travel, ADAY launched The Journey, a collection of cashmere

and satin pieces perfect for the long haul. I developed the visual identity expressed on web, social media, and marketing.

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Campaign photography by Leeor Wild

 

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i illustrated versions of our campaign photography inspired by minimal 1920s graphic styles. these were used across the site, emails, and social media. 

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each launch email was themed as a "stop" on the journey.

i designed an iteration of our email header to serve

as a trip itinerary for the reader to follow. to keep with the theme, i used vertical stripes in our color palette reminiscent of vintage posters.

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