inspired by 1920s luxury travel, ADAY launched the journey, a collection of cashmere and satin pieces perfect for the long haul. i developed the visual identity expressed on web, social media, and marketing.
campaign photography by leeor wild
i illustrated versions of our campaign photography inspired by minimal, loose 1920s graphic styles. these were used across the site, emails, and social media.
each launch email was themed as a "stop" on the journey.
i designed an iteration of our email header to serve as a trip itinerary for the reader to follow. to keep with the theme, i used vertical stripes in our color palette reminiscent of vintage posters.