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Tailored Stretch

 

ADAY launched a collection of pants made from their signature tailored stretch fabric.

Their high stretch, polished silhouettes make these pieces ideal for transitioning

into a post-sweatpant world. I led the visual design throughout marketing communications

to reflect the ease and flexibility these pieces provide.

Campaign photography by Hollie Fernando

I designed a type treatment unique to this campaign to emphasize the super stretch of the fabric.

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Designed marketing email rollout

Supporting social content

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