TAILORED STRETCH

ADAY launched a collection of pants made from their signature tailored stretch fabric. high stretch, polished silhouettes make these pieces ideal for transitioning into a post-sweatpant world. i led the visual design throughout marketing communications to reflect the ease and flexibility these pieces provide.

campaign photography by hollie fernando

 

i designed a type treatment unique to this campaign to emphasize the super stretch of the fabric.

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designed marketing email rollout

supporting social content

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