ADAY IRL
ADAY IRL
this year, ADAY set up its first permanent location in the pacific heights neighborhood
of san francisco. i designed the branding elements seen throughout the store as well as
a simple design system used on the facade and for SF specific web + social media moments.
ADAY on 2011 fillmore st is powered by leap 💥
this year, ADAY set up its first permanent location in the pacific heights neighborhood
of san francisco. i designed the branding elements seen throughout the store as well as
a simple design system used on the facade and for SF specific web + social media moments.
ADAY on 2011 fillmore st is powered by leap 💥
silver over everything captures the infiltration of the "outer space" that i have created into the real world. aluminum foil serves as my personal connection to outer space—it references visuals akin to 1950s predictions of the future that we now know to still be out of reach. it materializes starry-eyed thoughts of outer space being shiny and chrome-like, where astronauts wear silver suits. the silver surfaces behave like mirrors, reflecting light as infinitely as space. by covering objects in foil, i bring myself closer to my imagination, as if space were overcoming reality. the excessive use of foil points to an obsession—an odd fixation for an adult to undertake. while the work suggests youthful play, it evokes discomfort in its obsessive nature.