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Visual design for Food52's 2021 holiday season expressed across print and email marketing, web, and social.
The visual direction utilizes a bold color palette with a fresh take on the traditional holiday "red and green" for design, and playful, modern illustrations.
Shop category divider page design for Food52's 2021 Holiday Press Preview.
Select illustrations for Food52's First Dibs Friday series,
a weekly product promotion that ran every Friday from October
through Thanksgiving. These illustrations were used across email, site, and social.
Select holiday email design
Email top plate design
Select social content
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