THE JOURNEY

inspired by 1920s luxury travel, ADAY launched the journey, a collection of cashmere + satin pieces perfect for the long haul. i developed the visual identity carried throughout web, social media + marketing.

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campaign photography by leeor wild

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i illustrated versions of our campaign photography inspired by minimal, loose 1920s graphic styles. these were used across the site, emails, and social media. 

each launch email was themed as a "stop" on the journey.

i designed an iteration of our email header to serve as a trip itinerary for the reader to follow. to keep with the theme, i used vertical stripes in our color palette that are indicative of vintage 1920s posters.