ADAY IRL
ADAY IRL
this year, ADAY set up its first permanent location in the pacific heights neighborhood
of san francisco. i designed the branding elements seen throughout the store as well as
a simple design system used on the facade and for SF specific web + social media moments.
ADAY on 2011 fillmore st is powered by leap 💥
this year, ADAY set up its first permanent location in the pacific heights neighborhood
of san francisco. i designed the branding elements seen throughout the store as well as
a simple design system used on the facade and for SF specific web + social media moments.
ADAY on 2011 fillmore st is powered by leap 💥
SAM'S SWEET CHILI
branding + packaging concept for a new american-based chili company with thai roots.
i took a minimal approach to the logo, defining the brand using a lightweight sans-serif in order to stand out on grocery store shelves among busier, neighboring products. the stacked shapes on the right are a simplification of the color blocks found on the thai flag, paying homage to the brand's thai origins.
each flavor of chili sauce has its own unique identity to be easily identifiable and memorable. i wanted to take the brand in a new, playful direction, thinking beyond commonplace iconography typically associated with spicy products :)