FOOD52

HOLIDAY 2021

Visual design for Food52's 2021 holiday season expressed across print and email marketing, web, and social. 

press to zoom
holiday-design.png

The visual direction utilizes a bold color palette with a fresh take on the traditional holiday "red and green" for design, and playful, modern illustrations. 

Shop category divider page design for Food52's 2021 Holiday Press Preview.

press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom

Select illustrations for Food52's First Dibs Friday series,

a weekly product promotion that ran every Friday from October

through Thanksgiving. These illustrations were used across email, site, and social. 

Select holiday email design

2021_f52_Holiday_email_BFCM-banners_amandas-picks_v2_A.png
2021_f52_Holiday_email_BFCM-banners_amandas-picks_v2_B.png
2021_f52_Holiday_email_BFCM-banners_amandas-picks_v2_C.png
2021_f52_Holiday_email_BFCM-banners_amandas-picks_v2_D.png
2021_f52_Holiday_email_BFCM-banners_amandas-picks_v2_E.png
2021_f52_holiday_email_hot chocolate_A.jpg
2021_f52_holiday_email_hot chocolate_B.jpg
2021_f52_holiday_email_GWP-email_C.gif
2021_f52_Holiday-Design-Email_Version-5_2.jpg
2021_f52_Holiday-Design-Email_Version-4_2.jpg
2021_f52_Holiday-Design-Email_Version-3_2.jpg
2021_f52_Holiday-Design-Email_Version-2_2.jpg
2021_f52_Holiday-Design-Email_Version-1_2.jpg

Email top plate design

Select social content

2021_f52_holiday_IG_upgrade1.jpg
2021_f52_holiday_IG_upgrade2.jpg
2021_f52_holiday_IG_upgrade3.jpg