FOOD52

X JASPER HILL

Food52 teamed up with Jasper Hill Farm to create a series of virtual cooking events.

This series highlighted several Jasper Hill Farm cheeses in dishes created by Food52

resident, Meryl Feinstein. I developed the visual identity and executed design to market the series across email, site, social, and print. 

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For each pasta event, I created illustrations versions of each dish that were used throughout designed assets. 

Together with the typography the design was inspired by the movement and joy of making a meal.

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Email hero and banner design

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Select recipe card design

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Select social design

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