X JASPER HILL
Food52 teamed up with Jasper Hill Farm to create a series of virtual cooking events.
This series highlighted several Jasper Hill Farm cheeses in dishes created by Food52
resident, Meryl Feinstein. I developed the visual identity and executed design to market the series across email, site, social, and print.
For each pasta event, I created illustrations versions of each dish that were used throughout designed assets.
Together with the typography the design was inspired by the movement and joy of making a meal.
Email hero and banner design
Select recipe card design
Select social design