Visual design and brand campaigns for Five Two, Food52's own line of products thoughtfully designed with the input of their community at the forefront.
Five Two Compost Bin Launch Campaign
Visual design across email and social to promote the launch of their new compost bin.
Launch email design
Five Two Postcards
Print design for in-home postcards that reached an acquisition audience of 75,000 prospects.
We tested three creative versions to see which product to lean into as a hero in addition to driving brand awareness and bringing in new customers.
The front of the postcards calls out the special details of each product, while the back features the Five Two brand tagline and customer testimonials relevant to each product.
The campaign resulted in a visible lift to
Five Two site traffic during the send period
and 2.3 incremental return on ad spend.