ADAY x tokyobike
ADAY teamed up with tokyobike to celebrate their mutual love for thoughtful design
and slow travel. The result is destination: anywhere, a campaign inspired by the joy of movement and rediscovering the world around you.
I developed the visual identity for this partnership expressed on web and marketing communications, as well as on a custom product kit designed with tokyobike.
Photography by Lindsey Kusterman
Designed marketing email rollout
The Field Kit is a thoughtfully curated set of products designed to help you make the most of your next adventure and stay in touch with loved ones along the way.
Each kit includes:
1x limited edition bandana
1x ADAY x tokyobike tote
1x custom notebook
1x colored pencil set
1x postcard set
I created several prompts and activity pages included in the notebook to encourage being
present and taking in your surroundings.
The visual identity celebrates exploration through graphic elements informed by trail maps, routes,
and the iconography and language indicative of location and navigation.