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ADAY x tokyobike

 

ADAY teamed up with tokyobike to celebrate their mutual love for thoughtful design

and slow travel. The result is destination: anywhere, a campaign inspired by the joy of movement and rediscovering the world around you. 

I developed the visual identity for this partnership expressed on web and marketing communications, as well as on a custom product kit designed with tokyobike.

Photography by Lindsey Kusterman

The visual identity celebrates exploration through graphic elements

referencing trail maps and navigation.

Designed marketing email rollout

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The Field Kit is a thoughtfully curated set of products designed

to help you make the most of your next adventure and stay in touch with loved ones along the way.

 

Each kit includes:

1x limited edition bandana

1x ADAY x tokyobike tote

1x custom notebook

1x colored pencil set

1x postcard set

I created several prompts and activity pages included in the notebook to encourage being

present and taking in your surroundings.

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